We Built This Because It Needs Fixing

We’ve built a platform that turns commission calculations from an opaque administrative burden into a strategic tool that motivates sales behaviors, aligns compensation with long-term profitability, and delivers huge cultural wins through more trust and transparency. But how? And why?

In late 2025 we sat down our dealer friends and asked “What’s your biggest problem?”. Of course that answer can change upon the day (or even the hour!), but a consistent theme emerged:

“How can I get my people to think long-term? They still need to sell, but they’d make more and we’d be more profitable if we could get them doing the behaviors that set themselves up for long-term success.”

To which we responded “How are you paying them? Show us the pay plan, we’ll tell you the behavior.”

The flip side is a crazy stat from NADA: the average dealership spends 10x more on payroll than they do on advertising. Think about how much time, effort, employees, and money go into optimizing marketing spend to squeeze out as much profitability as possible.

How much time gets spent trying to optimize the largest controllable variable expense at a dealership, the one that costs 10x more than marketing? Hardly any.

Where does that leave us? Since we’re automotive software people, we couldn’t resist the challenge of bringing a killer solution to dealerships that brings ten times more value than managing pay plans in a spreadsheet.